How To Go Into Radio Broadcasting

Everybody has always told you that you have a wonderful voice for radio. Maybe people have also said you have the perfect looks for radio;) You are burning to get your creativity out to the public and you'd like to know how. Here are some steps that will get you a radio 1. First determine who your target audience will be and what kind of show you want to broadcast. There really is no need for another top 20 lagos music show; however, if you have a narrow, specialized area of expertise, you just might find listeners. Determine who your audience is defined by specific demographics. i.e. education, gender, age, ethnic composition, geographic reach. Let's say that you're some type of streets hustler you could make your demographic bus conductors or street urchins etc 2. Content and audience development go hand in hand. A show like the one I suggested lends itself to a mix of information traffic reports, where the fish are biting( wetin dey shele) as well as safety interviews with garage instructors, police and the road safety agencies. You could preview and highlight Events,opportunities, training and other perks which make the career of a garage occupant more pleasurable and interesting For spice, You could mix in a blend of traditional music, popular hits and sports scores. 3. Analyze who might advertise on your show. In my example, especially in a targeted geographic area, you'd have a wealth of potential advertisers from local shops including, restaurants, bars, supply houses, rental outlets. You might also get dermatologists the list is endless. 4. Create a website for your show, with a catchy handle. Ideally you want to name your show for an available dot com domain. It's practically impossible to find single name domains available as dot.coms today. As a rule, you can still find a unique domain by combining three words together. With the hypothetical show I created, as of this writing, www.LagosBusParks.com is available. 5. Put the whole promotional package together in a proposal, basically a business plan, including letters of intent from potential advertisers. Create a sample demo CD of a broadcast and shop your package to the program directors of local radio stations, with the specific times you'd like to be on the air. In the case of "LagosBusParks," weekday mornings from 7-10 AM would be perfect to entice a market of people considering into understanding commericial vechicle workers and establishing a friendly and more professional relations with these people. It would be a unique niche, compared to the competition. With your proposal, you just might luck out and find a programmer responsive to your enthusiasm, undeniable talent and your show's potential revenue 6. Be flexible. If you're initially rejected, offer a short syndicated version that can be dropped into current programming. For years in Boston,USA there was an astrologer named the Cosmic Muffin, who did a five minute astrological forecast, that proved very popular, on the biggest rock and roll station in town, that goes to show that nothing is useless in entertainment business 7. If you get shown the door by local radio, consider taking your show to the Internet. on-line broadcasting is a growing industry and you may even find it easy to organize your own show through sites and blogs These shows are not regulated by the FRCN, however music on line is threatened by a recent ruling of the Copyright Royalty Board that would require webcasters to come up with large royalty payments. So be careful with your shows content 8. If you're at the start of your career, you can also begin ultra low power broadcasting under the FRCN part 15 rule which allows you to operate your own unlicensed radio broadcasting with an effective range of 200 ft, which would allow your family and a few neighbors to glow with pride as you refine your patter. Another option is to do as some university radio stations do e.g: Unilag 103.1fm, modulate the electric carrier wave in your apartment complex with a signal that would carry your golden tones through your building's electrical system. Anybody so inclined could then listen to you by tuning into your station on AM radio, at the open frequency you choose, as long as your listeners are within 200 feet of the building's wiring.