ACCESORIES STORE : how to make sales
The one dilemma I hear every single
day from my private coaching clients is
how to get more sales. There is
definitely a shift in our industry away
from showrooms as showrooms are
hesitant to take on new lines without an
established buyer list. Trade fairs are
expensive and there is no guarantee
that one will break even besides those
sites are an investment for someone
starting out in their business.
I do advocate that if you want to
increase sales you start doing sales
yourself. I advocate every single one of
my clients to spend a portion of their
day doing sales.
Yes I know
there are
tons
of ‘tasks’ which take one away from
doing sales – social media, sampling,
sourcing, production issues, staffing
issues..yes, these issues are very
important. But, sales and cash into
your business make everything much
easier. If you have a sale come in, then
you have money to hire someone to
handle your social media or you can
figure out how to reinvest the money
back into your business.
So, if you work a 6-hour work day I
would like to see you spending a solid 2
hours doing sales. Do not let anything
interrupt your concentration. Keep an
excel sheet with the details of who you
emailed/called, date and the outcome.
When they respond, notate that on your
spreadsheet and track your follow up.
My advice is simple, but it is effective.
Get in front of buyers. Call them. Email
them. Friend them on Facebook and
follow them on Twitter and reach out
through those avenues. Keep on
pushing to get your product out there.
There are so many amazing designers
who create products and it never gets
seen! Your product needs to be seen!
Get it in front of the buyers. If you have
created a product that fulfills a need,
then it is needed. If you have an
accessory line that people stop you on
the street and comment on, then your
product needs to be out in the world.