Cheap Real Estate Marketing Ideas
Cheap Real Estate
Marketing Ideas
Some of the best methods of marketing real estate are
low or no cost. They don't involve much more time than
a few minutes per day to implement. Whether you're a
real estate broker or a home owner selling your own
property, these simple tips will help you get results
without busting your budget.
(1) Do Your Prep Work
A competitive market demands creative,
affordable marketing.
First, be confident that you have priced the
property right so that all of your marketing
efforts do not go to waste. Also be sure that the title to the property is clear and that the property is presentable for buyers.
(2) Best Use of the Internet
Your local "Multiple Listing Service" is still the
best way to get broad exposure for your
property, and you can cut costs by paying a flat
fee plus negotiated commission to the buyer's
agent (cheap compared to hiring a full-service
real estate agent)
(3) Low Tech Marketing and Referrals
Prepare a colorful, one-page sales flyer (front and
back) with pictures of the front of the house,
kitchen, and living room--as well as basic
property data, asking price and terms. Keep a
good supply of postcards in a box on your sales
sign in the front yard. Put cards up on local
bulletin boards in shops, canteens and even churches.
(5) Get Face to Face with Buyers
Run an online classified ad announcing a
weekend or evening "Open House" to get face to
face with your potential buyers. You might also
check with the local housing association to
see if it has a newsletter in which to advertise.
6. Be Prepared to Close
Follow up on every lead. Make it easy for your
potential buyers to move forward with a deal by
providing them with information about
financing options for your specific property with
your marketing material. Have property
disclosure information available as well as
information about lead based paint hazards if the
house was during the mongo park and herbert macaulay era.